Who made your clothes? As part of Fashion Revolution Week, Feel Films have been involved in a groundbreaking initiative with global charity Fashion Revolution, which encourages millions of people to ask brands this very question – demanding greater transparency in the fashion supply chain.
We couldn’t be prouder of our online spot Loved Clothes Last, a gorgeous dark fantasy which perfectly encapsulates the spirit and message of Fashion Revolution, courtesy of visionary director Balthazar Klarwein. In a world of mindless overproduction and accelerated consumption, Loved Clothes Last depicts a paradise lost to a flood of rubbish as a reminder of the importance of loving, and keeping, our clothes for longer.
“We believe in fashion – an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.”