The Chase
is On!

We all know that Nascar drivers can reach impressive speeds of up to 250mph. Director Jonathan Taylor and Team FEEL applied some of that mind-blowing effort into the next instalment for NASCAR’s Chase for the Sprint Cup 2016.

Shot in just two days on the streets of Vancouver, edited in a day and completed over the course of the following 24 hours, Episode 1 of the social content campaign #TheChase covers the initial round of 16 drivers during the first three spectacular races. Depicting real ‘events’ from the various speedways, the film portrays the driver eliminations that occurred during last week’s races held in Chicago, New Hampshire and Dover – and mirrors the real championship results.

Join us at the end of the month for more high-octane thrills in Episode 2 when we find out how the remaining 12 drivers will fare in Charlotte, Kansas and Talladega.

Related Content

Jonathan Taylor

Jonathan Taylor has been working on an epic social media project for NASCAR’s 2016 Chase for the Sprint Cup. The teaser for #THECHASE was released on Friday…

Read more